How This One Feeding Mistake Can Shorten Your Dog’s Life!

Over 41% of Australian Dog Owners make this Fatal Mistake!

Dog obesity is on the rise. In 2013, the Animal Health Alliance reported that 41% of Australian dogs were overweight. It’s believed by veterinarians that number has gone up since then. Last year, Claws and Paws Veterinary Hospital in Bathurst, central-west New South Wales, held a “Biggest Loser for Dogs” competition to try and help owners with their overweight dogs.

Just like obesity in humans, overweight dogs are prone to a host of health issues and will most likely have shorter lifespans. Unfortunately, many owners use food as a way of showing their dog they love them, but are really causing their beloved pet more harm than good; you are literally killing them with kindness. Overfeeding and the lack of exercise are the two major factors when it comes to obesity.


This is one of the biggest problems when it comes to dog obesity. And it comes in two forms. First, is feeding too many treats in addition to your dog’s meals. Whether you are feeding dog cookies or human food, they are still calories. Vets say treats should only make up ten percent of your dog’s diet. So a big culprit here is positive reinforcement training. If you are training your dog using treats, you can easily go over that percentage without thinking about it. To balance this out, feed less of their regular food on days you train and/or make them work for their meal. This way, your dog learns he has to work for his food and he isn’t getting extra calories.

Here’s the worst possible way to feed your dog.

The other problem is just plain overfeeding. Some people, especially owners of little dogs, “free feed” their dogs, meaning their dog has a bowl full of food at all times and can eat whenever they like. If you did this with a Lab, he would probably eat until his stomach exploded. Labradors and Flat-coated Retrievers are actually missing a gene that makes them forever hungry. And while they are the extreme, most other dogs will also over eat because their ancestors, the wolf and wild dogs, do so to survive. A wolf may gorge on an elk he gets, but that’s because he may not eat again for another three days – he needs to store up fat and energy to survive between meals. Our pampered house dogs get fed every day, they don’t need to do this.

You may be surprised at how lean your dog should be to be healthy!

Did you know you should be able to easily feel your dog’s ribs? There should only be a small amount of tissue and skin covering them. You do not want to be able to see all your dog’s ribs, seeing the last one or two is okay. You can check your dog’s body condition with our easy to read chart.

Here’s the real shock: feeding your dog less of a high quality food will extend your dog’s life and save you money!

A large pet food brand did a lifetime study where they followed forty-eight Labradors – half were fed twenty-five percent more food than the other half. The half that was fed less, lived two years longer than the group that was overfed. Overfeeding literally shortens the lifespan of your dog.

And, you’re wasting money. If your dog doesn’t need that large amount of food, you could save money by feeding him less. (It will also save you money in obesity-related health bills!) Even better, having to feed less means you can feed a high quality brand, like Stay Loyal, and still save money.

Since your dog is overweight to begin with, you are going to feed less than what he should get for his “optimum body weight” (the weight he should be not, not the weight he is) until he has lost the excess weight. This is important. Most owners look at their overweight dog, who weighs 40kg and feeds them whatever the bag says he should get, even though he is only supposed to weigh 25-30kg. Equally important, since he gets the weight off, don’t go back to feeding what you were – remember that’s what made him fat in the first place! Instead, feed him the amount the bag says for optimum body weight, or even a bit less depending on his age and activity level. Remember, underfeeding a little is better than overfeeding a little. For this reason, bump up his food slowly, and by small amounts, so that you can tell when he has reached the right amount of food to maintain his weight, but not gain the extra back.

For more information on how much you should feed your dog, check out this newsletter

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  1. Good morning Gentlemen,
    Thank you so much for making a 100% Aussie own product and if my young lady likes the sample bags I’ve just bought we’re going to be a new customer, the questions I have are as follows
    With the recommend feeding amount for a 30kg dog ( but Ruby is on a diet as I think I’m the only person that can make a greyhound fat and she’s lost 7kg thus far ) now I get confused with the amounts for example the kibble feeding guide states that a dog weighing 30kg has 300g for the day, but I feed her raw meat with veg so do I include the wet food as well as the dry too total the 300g ? ( I’ve just used 300g just a example) if you could clear this situation up for me I’ll be extremely grateful, I probably am coming across as a twit , thank you so much for your patience as well as you’re advice when you reply.
    Warm regards
    Cassandra Hindwood and Miss Ruby Rose xo

    1. Hi Cassandra, thats a good question. so if the total was 300 for the day and you wanted to give raw meat and vegies then you would decrease the kibble amount. A rough rule of thumb is 50g of our kibble is equivalent to 100g of meat. That is rough, but a effective and simple way to look at it. Hope that helps. :-)

      Oh, good job on realising your dog needs to lose weight. i’m always happy when i hear that. :-)

  2. Dog weight now 36kg
    Dog weight before in between 31 to 32.5
    Female dog and yes she been desexed golden retriever

  3. Hi Robert it’s Sandra just wondering if you can help me regarding my golden retriever before her weight was 31 to 32 1/2 kilos now being on this food she has put a bit of weight on she’s 36 kilos only give her one cup in the morning one cup at night before I used to give a hypoallergenic and she was on one and 1/2 cups in the morning one and 1/2 cups at night so her weights never put any weight on with this one I have cut it down to one cup morning one cup night and she still puts wait time I did cut it down more didn’t last long because she started eating their own poop she has been desexed she’s only 2 years old she only eats dry biscuits and we give a carrots and apples if you can help me out that would be great thank you

    1. Hi Sandra, So the the solution is feed less food. With desexed dogs they just dont need as much so you need to adjust to her needs.
      Dogs do get heavier with age but its only slight so i would try to keep her at 31kg. Cut back to 3/4 of a cup morning and night or just 1.5cups once a day.
      With cups you need check how big your cup is. Standard cup is 200ml.
      Goldies are ravenous so the carrot is a good idea, you can give 50-100grams of raw carrot without disrupting your dogs diet and it will help her feel fuller. Let me know how you go.

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