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Heal your dog's sore

Dry, itchy, smelly skin forever. Without vets, without medicine and without supplements!


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Success Stories

Check Out What Our Happy Customers Are Saying!


I just wanted to let you know how happy I am and how well Jax is doing ... she is a completely different dog now! It's like I have my original beautiful girl back :)

She is full of life, her coat is sleek and shiny, her eyes are bright, she is full of energy and loves her new crackles! I am overjoyed to have found your post on Facebook because without you, your team, Amazing products and advice Jax would still be suffering and still be having regular visits to the vet and would be still on medication for her skin problems....but not anymore!

I cannot Thank You enough
We are now customers for life


Thought I would send you an update on a couple of new stay loyal fans. Barney is a eleven year old Groodle who has always been a fussy eater but is now devouring his once a day serve of Stay Loyal. Ronny is a nine week old Spoodle and has only been with us for three days, but also is loving the Stay Loyal food.

Thanks for all the info you send through and keep up the great work


The second day we brought our pup home she was hospitalised for 10 days with what we assume was parvo!! She has been eating Stay Loyal since she got home. That was 6 years ago. David was so helpful, especially in those first few months. I can’t recommend highly enough.

Jasper & Mum

We have used your product for over a year now and loving it.

Daily comments are made about Jasper's glows and people ask "How many eggs do you feed him?" "You must wash him daily" and are very surprised when I state that he's only been washed twice in his life and I don't include eggs in his diet.

Good genes & excellent dog food is what I contribute to his shine too. He's a great advert for you!

So thank you!!


This is our sweet, crazy girl. Honestly, the feed has made such a difference to her comfort. We’re so grateful to your company and we look forward to many years ahead of quality feed and a healthy, happy pup! And thanks for such a great product! Truffles was so itchy on XXXXXX (which had been fine for our previous dog with skin issues) and has stopped itching altogether on Stay Loyal. We tried reintroducing XXXXXX just to be sure it was a food allergy, and not a grass one, and she started itching within 24 hours and it got progressively worse over almost a week. We’re all looking forward to having her back to a happy, comfortable pup again very soon! Thanks again.



I am one of the many happy and relieved customers because their furbies are now living a healthier life. Before I adopted my rescue dog he suffered EXTREME allergies resulting in him scratching most of his fur.... after thousand of dollars on constant tests, injections and a multitude of tablets we found that he was VERY allergic to grain and grain dust. It took me a very long time and heartache to find food for him....then I found you...OMG...(he will be on two lots of cortizone for the rest of his life) your dry food is awesome, it took a little while but he stopped scratching and is SOOOO must happier. Thank you for sticking to your word about your product being....GRAIN FREE....there are some furbies like mine who need honesty....first pic...when handed four years of medication and then your food we have a very handsome boy....THANK YOU so much to all of you


Bruce has been enjoying your food for a few years now. Still drools twice a day when I serve it up to him. Kind regards

Robert - Adelaide

After using your dog dry food my dog is in perfect condition. Her coat is nice & shiny and weight is perfect plus she is keen to eat your dry food. On my last order you sent a pack of Joint Health Treats of which she loves. I have been plugging your dog food at my local Vets… Hopefully they will contact you. I believe you now keep a stock here in Adelaide now which is fantastic! Just keep up the good work and it is a pleasure doing business with you.

Big thanks to Robert for sharing the Stay Loyal love within your community!

Still confused?

Frequently Asked Questions

Is the CLF suitable for puppies?

Yes, the chicken, lamb, & fish product is for all life stages. Meaning they meet all the puppy life stage requirements but when your pup reaches adult growth stage you will decrease portions to adult portions. Any dog breed that will be over 30kg when fully grown should consider to be on the Large breed puppy formula. Pups that are Giant breeds NEED to be on the Large Breed Puppy.

Do I need to transition my dog over to your product?

Yes, when you change over to any food its best to change gradually, monitoring the stools as you go.

What is 'all life stage'?

Dogs go through 3 basic stages: puppy, adult and senior. Throughout the stages the ratios and type of nutrition needed are the same as they remain a dog the entire time. What does change is that puppies need more of the same food. Usually, puppies need double the amount for their weight. Senior dogs need less food than an adult, due to decreasing activity. The food quality has no reason to change, just the amounts should be changed to the individual dog's needs. AAFCO has two main standards, one for puppies and their mothers and the other for adults, these standards are simply a floor beneath which pet foods cannot fall if they are to carry a “complete and balanced” statement on their labels. We go much further, fine-tuning our diets to optimize nutrition for all dogs, and that's why dogs do so well on our food. Our All-Life Stage foods meet and far exceed the AAFCO nutritional requirements for both growth and reproduction as well as maintenance adult diets.

Large and giant breed pups are different because they cannot regulate how much calcium they absorb so need less calcium than smaller breeds.

For a full explanation go to our blog article -->

My dog is fussy, which food would you recommend?

There is no particular formula for fussy dogs as any product would be suitable. We recommend trying our Fussy dog feeding guide, because often the dog is fussy due to incorrect feeding techniques that promote fussiness rather than them not liking the food and if done correctly will work for your dog.

When would you class a pup an adult?

Small breeds under 10kg are at adult growth stage after 8 months old.

10kg -40kg dog is around 9 months.

40kg -60kg....10 months

Great Danes 16-24 months

At what age do I start feeding my dog the adult amount?

Depending on the breed, approximately 8-9 months as this is when the main growth has slowed down. From there the portions will be closer to adult portions than puppy portion.